KARACHI: China’s top automobile company Changan has announced to start locally assembled vehicles in Pakistan starting from this month after receiving response from the customers.
Chief Executive Officer of Master Motors Danial Malik said that local production of three vehicles Changan M-8, Changan M-9, and Changan Karvaan will start from this month and their first locally assembled vehicle will roll out next week.
He announced it on the second day of Pakistan Auto Parts Show (PAPS2019) here at Karachi Expo Center. The three-day auto show would wind up on Sunday.
Master Motor Ltd. has built the plant in Karachi with a production capacity of 30,000 vehicles per annum within 13 months’ record time. This state of the art environmentally friendly facility is designed to achieve phase-wise automation, with the last phase resulting in full automation by 2025.
Master Motor Ltd. (MML) is a Joint Venture between Master Motor Corporation Ltd (MMCL) and Changan International Corporation (with 70/30 equity partnership). “This is the first joint venture in Pakistan with a global brand to manufacture cars in Pakistan,” said Danial.
MMCL manufacturing plant is certified with internationally recognized Automotive Quality Management System (QMS) standard. “It boasts our commitment to produce latest technology vehicles at international quality standards,” said Danial.
He said that all three models, which will be assembled in Pakistan, are already being sold in Pakistan and the response has been quite encouraging.
Talking about the company’s future plans, Danial said, “We are here to revolutionize the local auto industry. This is the reason all of our Changan passenger vehicles are equipped with standard safety features like Anti-lock Braking System, Electronic Stability Control and Driver and Passenger Airbags and several other features to make travelling safer for our customers.”
He informed that Changan is the top Chinese automobile brand for over a decade now, while it has since been maintaining the average growth of 16.4 percent per annum. “With over 60 years of automobile manufacturing experience, Changan has Joint Ventures in China to manufacture world renowned brands like Ford, Mazda, Suzuki and PSA,” said Danial.
“We have already started to select vendors and initiate the process of intensive localization, which will help promote and uplift the local vendor industry and as a result, lower the cost of manufacturing to better compete in regional markets,” he concluded.