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Fruit Logistica Berlin 2019 (Group pic)
Fruit Logistica Berlin 2019 (Group pic)

Pakistani companies participate in Fruit Logistica Berlin

KARACHI: Pakistan’s horticulture companies have received exports orders of $15 million during ‘Fruit Logistica-2019’ exhibition held in Berlin, Germany.



Pakistani companies participating in the World’s renowned exhibition got encouraging response from foreign buyers, said a press release here on Friday.  The exhibition “Fruit Logistica – 2019” was held from Feb. 6-8 in Berlin. A national pavilion for companies participating in the exhibition was also set up.

The big companies participating in this exhibition, engaged in manufacturing of technology related to production and logistics of fruits and vegetables, economical and efficient use of water technology and related machineries / equipment are displaying keen interest to introduce their technologies in Pakistan.

On other hand, giant companies promoting modern methods of agriculture and production of fruits and vegetables and transportation facilities for food items have reflected deep interest in investment for joint ventures with Pakistan.

Pakistani Kinnow, dates, value-added products of dates, fresh vegetables, mango and guava pulp and apple concentrate got overwhelming attention from the visitors.

According to Waheed Ahmed, Patron-in-Chief and convener of standing committee of the FPCCI on Agriculture and Horticulture, so far export order worth of US$15 million has been received.

Pakistan stands bright chance to explore new international markets through this fair while the existing available markets would get further consolidated.

Buyers from UK, Italy, Germany, Russia, United Arab Emirates, China, Japan, Saudi Arabia, Belgium, Mauritius, Finland, African countries and other countries have expressed great interest in Agri-produces of Pakistan.

According to Waheed Ahmed, the government of Pakistan displayed keen interest for development of horticulture sector having promising potential. The road map “horticulture vision -2030”, a comprehensive policy covering issues and solution of the sector , jointly developed by collaboration of the FPCCI & PFVA has been transformed into documentary form and is anticipated to be presented soon to the GoP .

The Ministry of National Food security and the Primer Imran Khan himself is taking personal interest and with implementation of the vision, export of Fruits & Vegetables can be enhanced to US$2.5 billion within five years simultaneously creating employment opportunities for 1.5 million people while export can be further  increased to US$6 billion in a decade generating new jobs for 2.9 million people and these initiatives would not only  further strengthen economy of Pakistan but also ensure Food Security.

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