KARACHI: Procter and Gamble (P&G) invests $50 million in Pakistan in a hair care manufacturing plant at Port Qasim, Karachi that will manufacture its shampoo brands Pantene and Head & Shoulders.
The company is the maker of world-renowned products such as Ariel, Pampers, Pantene, Head & Shoulders, Safeguard and Always.
One spokesperson said Monday that the milestone investment follows the success of P&G’s existing manufacturing plants at Port Qasim and Hub which produce Ariel and Safeguard respectively – enabling over 60 percent of its business in Pakistan to be locally produced and allowing the company to better serve its consumers.
The company’s 58-acre land in Port Qasim is P&G’s mega manufacturing facility site with opportunity for future investments and expansion.
P&G’s hair care manufacturing plant investment of over $50 million is a vote of confidence in the future of the country. It has also resulted in socio-economic benefits such as import substitution in tens of millions of dollars and creation of direct and indirect jobs.
Expressing his views, Sami Ahmed, Vice President P&G Pakistan said, “We are committed to contributing our share in the economic development of the country. Our latest investment is testimony to our long-term commitment to Pakistan. For over 25 years, we have been serving consumers with high quality products and have made significant investments of over $150 million in fixed assets to date while nurturing and developing Pakistan’s finest talent and making them business leaders.”
In line with the newly-elected Government of Pakistan’s ambitious ‘Job Creation Strategy’ to create 10 million jobs across five years, along with a special focus on skill-building, P&G is also keen to play its part by creating direct and indirect employment opportunities.
Over the years, P&G has recruited and developed local talent and contributed to their progress in line with the company’s ‘promote from within’ culture. P&G’s investments continue to yield socio-economic benefits in country through the creation of over 6,000 direct and indirect employment opportunities and development of a local supplier base, resulting in hundreds of millions of dollars in local value addition.
P&G plants in Pakistan are promoting ‘Best in Class’ sustainability practices contributing to the company’s long-term environmental sustainability vision. Both sites are zero waste to landfill and have delivered 57 percent, 59 percent and 62 percent reduction in water, CO2 and energy respectively, since 2010.
Since its first shipment on August 5, 1991, P&G has grown to be amongst the top fast-moving consumer goods companies in the country making available to Pakistani consumers globally successful brands, which are amongst market leaders in their categories.
The spokesperson said the company was focused on delighting consumers by delivering superior products at a superior value, with meaningful and noticeable superiority in all elements of its consumer proposition, from products and packaging to brand communication and retail execution.